Category: Digital Marketing

Google’s Gemini app now accepts audio file uploads, answering what the company acknowledges was its most requested feature. For marketers…

Google has published exact usage limits for Gemini Apps across the free tier and paid Google AI plans, replacing earlier…

Anthropic agreed to a proposed $1.5 billion settlement in Bartz v. Anthropic over claims it downloaded pirated books to help…

When Judge Amit P. Mehta issued his long-awaited remedies decision in the Google search antitrust case, the industry exhaled a…

Google raised ad prices incrementally through internal “pricing knobs” that advertisers couldn’t detect, according to federal court documents. Google raised…

A sharp-eyed search marketer discovered the reason why Google’s AI Overviews showed spammy web pages. The recent Memorandum Opinion in…

It is a wild job market right now, and if you’re applying for a PPC role, you’re probably feeling the…

Ask a question in ChatGPT, Perplexity, Gemini, or Copilot, and the answer appears in seconds. It feels effortless. But under…

There’s a lot that goes into SEO. And, now, more broadly into being found online and online visibility overall, whether…

Google’s Search Relations team says generic login pages can confuse indexing and hurt rankings. When many private URLs all show…

New research examining 16 million URLs aligns with Google’s predictions that hallucinated links will become an issue across AI platforms.…

This post was sponsored by Writesonic. The opinions expressed in this article are the sponsor’s own. AI search now makes…

This post was sponsored by NESS. The opinions expressed in this article are the sponsor’s own. For anyone who isn’t…

Are your AI writing tools helping or hurting your SEO performance? Join Nadege Chaffaut and Crystie Bowe from Conductor on…

Let’s reminisce for a moment. Do you remember how, back in 2020, we all obsessed over “link juice” and PageRank flow as…

Google says AI Mode now handles complex STEM questions better and surfaces key details sooner, timed for back to school.…

“Stop trying to make GEO happen. It’s not going to happen.” With apologies to Gretchen Wieners and the writers of…

Google states that AI Max for Search can run in low-volume accounts, confirming there’s no minimum conversion recommendation. However, you…

For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released…

An advisory was issued for the Ocean Extra WordPress plugin that is susceptible to stored cross-site scripting, which enables attackers…

Google is apparently having trouble identifying paywalled content due to a standard way paywalled content is handled by publishers like…

A vulnerability in the TablePress WordPress plugin enables attackers to inject malicious scripts that run when someone visits a compromised…

WordPress is still the most popular open-source content management system (CMS) – by far – powering 43.5 % of all…

This post was sponsored by Cloudways. The opinions expressed in this article are the sponsor’s own. Wondering why your rankings…

For as long as I’ve been in this industry, there’s been debate about whether SEO is strategic or tactical. Most…

This post was sponsored by DAC. The opinions expressed in this article are the sponsor’s own. The new reality of…

LinkedIn reports that professionals are more likely to seek workplace advice from people they know than from AI tools or…

Google says it’s actively working to surface more source links inside AI Mode. Robby Stein, VP of Product for Google…

Google released the August spam update, impacting search results worldwide. The rollout may take a few weeks to complete. The…

In a post “growth-at-all-costs” era, B2B go-to-market (GTM) teams face a dual mandate: operate with greater efficiency while driving measurable…

Many agencies and marketers believe that success in paid media is primarily down to the quality of your ads or…

A vulnerability advisory was published for the Inspiro WordPress theme by WPZoom. The vulnerability arises due to a missing or…

Patchstack published a case study that examined how well Cloudflare and other general firewall and malware solutions protected WordPress websites…

This week’s Ask An SEO question is about whether small brands should prioritize TikTok over Google to grow their audience:…

Google is adding agentic booking features to AI Mode in Search, beginning with restaurant reservations for U.S. Google AI Ultra…

Marketers today spend their time on keyword research to uncover opportunities, closing content gaps, making sure pages are crawlable, and…

Paid search professionals constantly debate the merits of running paid search campaigns bidding on competitor brand names. Questions such as…

Google just announced a new unifying identity for its Local Services Ads (LSAs) verification badges. Called Google Verified, the badge…

In a recent episode of Google’s Search Off the Record podcast, Martin Splitt and John Mueller discussed when lazy loading…

Google quietly rolled out a change advertisers have wanted for years: site-level reporting for the Search Partner Network. Until now,…

In B2B SEO, typically, the ultimate goal is to attract high-intent searchers who convert into qualified leads. But, not all…

Ahrefs released a public dashboard that tracks how much referral traffic websites receive from Google Search versus ChatGPT, with monthly…

A vulnerability advisory was issued for a WordPress Contact Form 7 add-on plugin that enables unauthenticated attackers to “easily” launch…

OpenAI is rolling out a new subscription tier called ChatGPT Go, a competitively priced version that will initially be available…

LinkedIn notifications now alert you when posts drive profile views & followers. Learn how these real-time analytics can help. LinkedIn…

Are your Instagram posts struggling to gain traction? With over 2 billion monthly active users, standing out on the platform…

Someone posted details of a novel negative SEO attack that they said appeared to be a Core Web Vitals performance…

AI tools can do a lot of SEO now. Draft content. Suggest keywords. Generate metadata. Flag potential issues. We’re well…

Using outdated and traditional SEO tactics centered around keywords and backlinks is not moving the needle anymore, as Google shifts…

A new Yext analysis of 8.7 million Google search results suggests many common local SEO tactics don’t perform the same…

A Reddit thread about a sharp crawl drop prompted guidance from Google’s John Mueller. Here’s how to diagnose the cause.…

OpenAI announced that it has added connectors to Gmail, Google Calendar, and Google Contacts for ChatGPT Plus users, enabling ChatGPT…

Google adds an AI “Flight Deals” tool to Google Flights, part of a broader push into vertical, conversational search experiences.…

Google is rolling out updates to the Gemini app that personalize responses using past conversations and add new privacy controls,…

YouTube has updated its Promote feature, giving you more control over campaigns designed to drive website traffic. When you set…

Build the Authority You Need for AI-Driven Visibility Struggling to get backlinks, even when your content is solid?  You’re not…

A vulnerability advisory was issued for a WordPress plugin that saves contact form submissions. The flaw enables unauthenticated attackers to…

Google’s Gary Illyes recently answered the question of whether AI-generated images used together with “legit” content can impact rankings. Gary…

For decades, the digital world has been defined by hyperlinks, a simple, powerful way to connect documents across a vast,…

Google Ads just dropped another wave of updates to Performance Max today. For those who’ve been asking for better audience…

Google announced that they’re testing a new AI-powered Google Finance tool. The new tool enables users to ask natural language…

AI search is here. Are you ready for the new rules? The SEO game has changed. Traditional strategies are no…

Google’s John Mueller says giving each image its own landing page can help it appear in image search, while gallery…

Content marketers’ patience and performance are being tested as AI infiltrates every tech stack, which has been both a blessing…

Are your Instagram posts struggling to gain traction? With over 2 billion monthly active users, standing out on the platform…

Google’s John Mueller says small businesses may be hurting their search visibility by choosing generic keyword domains instead of building…

OpenAI has released GPT-5, now the default model in ChatGPT for all users, including those on the free tier. The…

Stop letting AI drain your budget. Learn how to make it work for you. Think AI can fully run your…

Google’s latest blog post claims AI is making Search more useful than ever. Google says people are asking new kinds…

This post was sponsored by Market Brew. The opinions expressed in this article are the sponsor’s own. What if your…

Search is changing, and not just because of Google updates. Buyers are changing how they find, evaluate, and decide. They…

Cloudflare announced that they delisted Perplexity’s crawler as a verified bot and are now actively blocking Perplexity and all of…

OpenAI’s ChatGPT is on pace to reach 700 million weekly active users, according to a statement this week from Nick…

As SEO evolves with AI optimization, generative engine optimization, and answer engine optimization, brands and marketers must rethink their SEO…

The Core Web Vitals Technology Report shows the top-ranked content management systems by Core Web Vitals (CWV) for the month…

Google Chrome is testing a new way to measure Core Web Vitals in Single Page Applications (SPAs), which is a…

Google announced that they will continue to support some links created by the deprecated goo.gl URL shortening service, saying that…

Google’s Gary Illyes answered questions during the recent Search Central Live Deep Dive in Asia about whether or not they…

New AI platforms, powered by generative technologies like Google’s Gemini, Microsoft’s Copilot, Grok, and countless specialized chatbots, are rapidly becoming…

OpenAI has rolled back a feature that allowed ChatGPT conversations shared via link to appear in Google Search results. The…

Bing has updated its sitemap guidance with a renewed focus on the lastmod tag, highlighting its role in AI-powered search…

If you’ve layered audiences into your Google Ads campaign and weren’t sure if you should select “targeting” or “observation,” you’re…

B2B marketers are taking a page from the B2C playbook and seeing real results. According to LinkedIn’s B2B Marketing Benchmark…

This post was sponsored by Peec.ai. The opinions expressed in this article are the sponsor’s own. The first step of…

OpenAI has launched a new feature in ChatGPT called Study Mode, offering a step-by-step learning experience designed to guide users…

New research from Microsoft reveals that marketing and sales professionals are among the most affected by generative AI, based on…

In a recent Search Off the Record podcast, Google’s Search Relations team cautioned developers against using CSS for all website…

I’ve spent years working with Google’s SEO tools, and while there are countless paid options out there, Google’s free toolkit…

Too often in our content and messaging, we default to listing features in a succession of brief, disconnected claims rather…

A new SEO plugin called SureRank, by Brainstorm Force, makers of the popular Astra theme, is rapidly growing in popularity.…

A company founder shared their experience with programmatic SEO, which they credited for initial success until it was deindexed by…

As SEO evolves with AI optimization, generative engine optimization, and answer engine optimization, brands and marketers must rethink their SEO…

In a recent episode of Google’s Search Off the Record podcast, Martin Splitt and John Mueller clarified how CSS affects…

Questions about the methodology used by the Pew Research Center suggest that its conclusions about Google’s AI summaries may be…

Google has launched Web Guide, an experimental feature in Search Labs that uses AI to reorganize search results pages. The…

When Performance Max launched in 2021, many advertisers weren’t sure what to expect. It promised access to all of Google’s…

Google has released an open-source Model Context Protocol (MCP) server that lets you analyze Google Analytics data using large language…

Google’s John Mueller answered a question about llms.txt related to duplicate content, stating that it doesn’t make sense that it…

A report finds that AI chatbots are frequently directing users to phishing sites when asked for login URLs to major…

Return on ad spend (ROAS) is a common metric or key performance indicator for paid search campaigns. PPC managers and…

Google’s June 2025 Core Update just finished. What’s notable is that while some say it was a big update, it…

There are many businesses relatively new to SEO that eventually face the decision to build or buy links because they…

Google’s John Mueller and Martin Splitt discussed making changes to a web page, observing the SEO effect, and the importance…

The CEO of Conductor started a LinkedIn discussion about the future of AI SEO platforms, suggesting that the established companies…

I’ve spent years working with Google’s SEO tools, and while there are countless paid options out there, Google’s free toolkit…

OpenAI’s ChatGPT agent marks a change in how users interact with web pages and complete transactions. This could be the…

In a recent installment of SEO Office Hours, Google’s John Mueller offered guidance on how to keep unwanted pages out…

This post was sponsored by GatherUp. The opinions expressed in this article are the sponsor’s own. If your business has…

Google has introduced a new AI-powered calling feature in Search that contacts local businesses on a user’s behalf to gather…

Wordfence published an advisory on the WordPress Malcure Malware Scanner plugin, which was discovered to have a vulnerability rated at…

Google has added a new metadata field to the Search Analytics API, making it easier for developers and SEO professionals…

Meta announced that it will implement stronger measures against accounts sharing “unoriginal” content on Facebook. This marks the second major…

When Performance Max launched in 2021, many advertisers weren’t sure what to expect. It promised access to all of Google’s…

Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a…

Google’s martin Splitt and John Mueller discussed how long it takes for SEO to have an effect. Google’s John Mueller…

WordPress is the most popular content management system in the world, arguably because of its ability to become virtually any…

Google has updated its structured data documentation to clarify how merchants should implement markup for return policies and loyalty programs.…

Google’s Search Off The Record podcast discussed when a business should hire an SEO consultant and what metrics of success…

Return on ad spend (ROAS) is a common metric or key performance indicator for paid search campaigns. PPC managers and…

OpenAI has quietly added Shopify as a third-party search partner to help power their shopping search, which shows shopping-rich results.…

TikTok has denied a Reuters report claiming it’s building a standalone U.S. app with a separate algorithm. TikTok strongly denies…

The last few years have fundamentally transformed how businesses and consumers discover, evaluate, and engage with brands. What began as…

Most brands don’t know they’re wasting money on branded ads. Are you one of them? What if your Google Ads…

It’s been suggested that agentic AI will change SEO from managing tools to managing intelligent systems that manage SEO tools,…

There’s no one-size-fits-all answer when it comes to deciding how much of your marketing budget should go toward SEO versus…

As more companies race to adopt generative AI tools, some are learning a hard lesson: when used without oversight or…

An SEO shared on social media that his SEO tests proved that not using a meta description resulted in a…

Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a…

Something important is happening in Google Search. If you’ve looked at your website data in Google Search Console, you may…

As emerging technologies, particularly AI, reshape B2B marketing strategies, many organizations are shifting resources toward digital transformation to remain competitive.…

YouTube is rolling out a new audience analytics feature that replaces the “returning viewers” metric with more detailed viewer categories.…

A new study analyzing 10,000 keywords reveals that Google’s AI Mode delivers inconsistent results. The research also shows minimal overlap…

A recent discussion on Google’s Search Off the Record podcast challenges long-held assumptions about technical SEO, revealing that most top-ranking…

Google confirms the June 2025 core update is now rolling out and may take up to three weeks to complete.…

This week’s Ask an SEO question comes from Rachel P., who wants to find the middle ground between conversion-focused pages…

Google’s transformation into an AI-driven search platform represents more than just a technological advancement. It’s a fundamental shift in how…

Paid media offers one of the fastest ways to promote a business event and get the right people to take…

YouTube is rolling out two AI-driven features designed to enhance content discovery and deepen user engagement. The experimental tools include…

Google announced a new multi-vector retrieval algorithm called MUVERA that speeds up retrieval and ranking, and improves accuracy. The algorithm…

The travel and tourism industry thrives on inspiration, discovery, and experience. While increasingly being challenged by social media and friend…

Google is testing a new feature that allows you to customize the Top Stories section in search results by selecting…

Google has launched Offerwall, a new feature in Google Ad Manager designed to help publishers diversify their revenue beyond traditional…

To my fellow marketers, I first wrote this title in the summer of 2020, back when I thought, “Wow, surely…

This edited excerpt is from Human-Centered Marketing by Ashley Faus ©2025 and is reproduced and adapted with permission from Kogan…

AI is being rapidly implemented, but that doesn’t mean it’s being used effectively. The current lack of clear benchmarks and…

Jill Whalen, a true SEO pioneer, recently passed away. Although she has been retired for over ten years, her influence…

Google AI Mode, which officially launched in May 2025 and is now available to all U.S. users without a waitlist,…

Marketers and business owners are spoiled for choice when it comes to the many social media platforms available for growing…

Paid media offers one of the fastest ways to promote a business event and get the right people to take…

The most exciting moment of your new WordPress project is right at the beginning. You have an idea that one…

When it comes to enterprise SEO, you need more than just the basics. You need tools that scale, provide deep…

Google’s Martin Splitt and Gary Illyes recently addressed a common question in search marketing: how technical do SEO professionals need…

If your brand doesn’t resonate on a deep level with your target audience, then pouring time and energy into aesthetics…

TikTok will remain operational in the U.S. through September 17, as negotiations over a potential ownership deal continue. President Donald…

As AI search redefines visibility, brands must shift from ranking to relevance. This is where leadership must step up. The…

Keeping up-to-date on industry Google Ads benchmarks is crucial to help answer questions you might get from clients or exec…

Building on our previous exploration of Agentic SEO’s ideation capabilities, this article takes a closer look at the second pillar:…

Today’s Memo is a download straight from my brain about the current state of Search and AI. So much happened…

Google has updated its Search Console documentation, confirming it includes AI Mode data in Performance reports. This is a change…

To my fellow marketers, I first wrote this title in the summer of 2020, back when I thought, “Wow, surely…

The launch of ChatGPT blew apart the search industry, and the last few years have seen more and more AI…

Google’s Search Relations team has explained why their SEO advice often sounds vague or comes with conditions, such as “it…

Google has confirmed an ongoing disruption that is preventing some results from appearing in Google Lens, Discover, and Voice Search.…

Google’s CEO, Sundar Pichai, responded to concerns about the impact of recent changes in Search and was repeatedly asked to…

Google has launched Audio Overviews, a new test feature in Search Labs. It creates audio summaries of search results using…

Marketers and business owners are spoiled for choice when it comes to the many social media platforms available for growing…

Google retires seven structured data features including Book Actions, Course Info, and Claim Review to streamline search results. Rankings unaffected.…

Regular audits are one of the foundational workflows in any paid media strategy. Whether you’re investigating account anomalies, evaluating growth…

Google removes robots.txt guidance for blocking auto-translated pages. This change aligns Google’s technical documents with its spam policies. Google removed…

Global advertising expenditure has surpassed the $1 trillion mark for the first time. Digital advertising continues to dominate this growth,…

Google is offering voluntary buyouts to employees across several of its core U.S.-based teams, including Search, Ads, engineering, marketing, and…

Last week, I sent out an update on my marketplace SEO issue, and it would be a complete miss if I…

Google’s John Mueller answered a question about a site that received millions of Googlebot requests for pages that don’t exist,…

Keeping up-to-date on industry Google Ads benchmarks is crucial to help answer questions you might get from clients or exec…

WordPress interviewed a member of the newly formed WordPress AI Team who shared how AI can be integrated into WordPress,…

WordPress security company Patchstack announced a new security tier called managed Vulnerability Disclosure Program platform (mVDP), which offers both human…

One of search marketing’s SEO Rockstars recently shared his thoughts on SEO for generative AI, calling attention to facts about…

Every tweet, direct message, and comment holds weight. Social media has long been a connectivity platform, where users engage with…

Google updated the Recipe Schema.org structured data documentation to reflect more precise guidance on what the image structured data property…

BrightEdge Enterprise SEO platform released new data showing distinctive patterns across major AI search and chatbot platforms and also called…

Google has started rolling out interactive charts in AI Mode through Labs. You can now ask complex financial questions and…

Below, I’ve got an update on my marketplace SEO issue – and this edition is more robust, taking into account…

Microsoft Clarity announced their new Model Context Protocol (MCP) server which enables developers, AI users and SEOs to query Clarity…

As paid media marketers, we often default to the “big” platforms: Google, Meta, and increasingly, TikTok. However, there’s a quiet…

A patent recently filed by Google outlines how an AI assistant may use at least five real-world contextual signals, including…

This week’s Ask an SEO question comes from a medium-sized ecommerce site manager who’s run up against a common problem:…

WordPress announced the formation of an AI Team that will focus on coordinating the development and integration of AI within…

For chief marketing officers of retail brands and businesses, knowing which channels and campaigns deserve the marketing budget can directly…

With the introduction of AI Overviews and ongoing Google updates, it’s been a challenging few years for news publishers, and the…

A Google engineer has warned that AI agents and automated bots will soon flood the internet with traffic. Gary Illyes,…

WordPress has dominated the content management system (CMS) space since launching in 2003, and while it’s still the leader, the…

Google has integrated Lens into YouTube Shorts. Now, you can search for items you see in videos directly from your…

Reddit Karma has evolved far beyond a simple upvote tally. It plays a central role in how content spreads, how…

Redirects are essential to every website’s maintenance, and managing redirects becomes really challenging when SEO pros deal with websites containing…

Google has confirmed that most websites still don’t need to worry about crawl budget unless they have over one million…

The question for this edition of Ask An SEO comes from a reader who’s trying to make their rebrand stick…

There’s a lot to know about search intent, from using deep learning to infer search intent by classifying text and…

Search is changing. I hate saying that (again) because it feels cliche at this point. But, cliche or not, it…

Google claims that search results with AI Overviews generate the same amount of advertising revenue as traditional search results. This…