Is investing in mental health a smart business decision?

As Mental Health Awareness Week 2024 approaches, employers must recognize the power of data in improving staff wellbeing.

Peter Taylor, senior director, and global head of human resources at Phastar, sheds light on this critical issue, emphasizing the need for proactive measures to support employees’ mental health.

“The costs of low mental health, both personal and economic, are well-documented, with 42% of employees globally reporting a decline in mental health since 2020,” notes Taylor.

This statistic underscores the pressing need for employers to act and implement strategies to address mental health challenges in the workplace.

Despite the prevalence of mental health issues, Taylor observes a notable gap in applying data-driven approaches internally to support staff wellbeing. “In the clinical trials industry, we’ve seen the transformative impact of data analytics in supporting personalized medicines.

“Yet, we often neglect to apply the same data-driven approach internally to address mental health challenges facing our staff,” he explains.

As Mental Health Awareness Week approaches, Taylor highlights the event’s theme, ‘Movement: Moving for our mental health’, which underscores the role of physical activity in reducing anxiety and depression. “Movement is key to promoting mental wellbeing, and employers can play a crucial role in encouraging exercise among their employees,” he emphasizes.

One effective way for employers to support employee mental health is through the implementation of employer-sponsored digital health platforms. Taylor suggests that these platforms are scalable, convenient, and accessible, making them an ideal tool for promoting behavioral change and improving mental well-being among employees. “Successful initiatives will leverage data to tailor solutions, acknowledging that there’s no one-size-fits-all approach to employee wellbeing,” he says.

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